How to start driving traffic for Crypto-offers for a beginner?
The euphoria around cryptocurrencies is correctly dubbed a new "gold rush" by experts. Bitcoin is far from the only illustration of how digital coins enable certain people to earn money rapidly and in large amounts.
However, it's crucial to keep in mind that getting started in the crypto sector might be challenging. You must thoroughly research all nuances and trends, comprehend data, continually interact with creatives, and, most significantly, pick the best affiliate network with viable offers if you want to achieve big payments in mediabuying.
Offers - Offers that promise to make a profit in the long run.
The cryptocurrency vertical - Everything that is directly related to driving trafic.
What is cryptocurrency mediabuying in CPA?
In CPA, the mediabuyer is compensated for carrying out a specific action. The majority of the time, this procedure entails depositing cash.
Typically, advertisers are different internet platforms through which cryptocurrency revenues are generated.
It may appear at first glance that the crypto vertical solely includes offers to buy digital coins, but this is not the reality. Here, there are four (sometimes three) distinct primary areas:
- Education. This may include instruction in trade, blockchain technology, mining, etc. The offer in this instance is to sell training. The payouts are between $250 and $750. Experience has taught us that it is difficult to convert these offers since few people are willing to invest the time necessary to learn about complicated subjects; most people just want to start making money right away. This is obviously not doable.
- Investments. One of the more alluring choices is this one. Many people seek an instant and straightforward means of income and do not want to study. New crypto-currencies, crypto-funds, and tokens are all available for investment. Such offers pay somewhere between 150 and 750 dollars.
- Trading. It entails autonomous cryptocurrency trading. This kind of offer may have the potential to produce significant payments, but only customers who are knowledgeable about trading will be able to benefit from it. They are scarce, as you can expect.
- Trading automatically. This kind of trade exists. In this instance, the robot will trade cryptocurrency instead of the client. The broker provides the latter. These deals are typically marketed on websites in other countries.
Trading and auto trading are sometimes merged into one stream in cryptocurrency media buying. The only distinction is whether the client trades personally or has a robot do it.
Models for the vertical include RevShare, CPL, and CPA. The distribution of the complete amount of income takes place in the first scenario. The CPL model posits lead-based remuneration. As previously stated, the CPA model entails paying for specific actions. It is regarded as the best and most alluring option in cryptocurrency media buying.
Example of a push creative
How do professional mediabuyers make money on cryptocurrency?
The affiliate requires traffic to push visitors into the cryptocurrency. It's critical to pick the appropriate sources, then use creatives, pre-landers, and landings to direct viewers to the desired action. Later in the article, we shall discuss traffic sources and their characteristics.
A successful funnel for a mediabuyer expert typically looks like this:
- Advertising creative;
- Pre-landing;
- Landing;
- Broker’s call (in trading);
- Deposit.
It's vital to remember that advertising for cryptocurrencies is typically not allowed on platforms like Google, Facebook, TikTok, etc.
The prohibitions can be avoided using strategies like cloaking, a sort of SEO in which separate pages are displayed to a search robot and a person.
You can either choose a cloaking-specific service or separately study a variety of instructions to accomplish this. Affiliates also farm accounts, which is the imitation of real users' activity, to get around the rules.
How can a beginner make money on cryptocurrency (and is it even possible?)
It is feasible, as experience demonstrates. But as you already realized from the first section of the article, media buying for cryptocurrencies is a very complex subject. If you don't grasp the fundamental ideas, you can find yourself waiting a very long period for a steady income.
The market for cryptocurrencies is not the simplest to attract traffic to. The monetary sums it rotates make this clear. Compared to many other areas, payouts are notably higher.
What is the target audience of crypto offers?
Numerous studies have been conducted during the past 13 years of the cryptocurrency market's existence with the aim of identifying the target market's profile. According to figures from 2022, men between the ages of 30 and 60 with college degrees and a yearly income of $130,000 make up the majority of investors. Millennials who are under 35 years old make up the second important category of cryptocurrency investors. This group of energetic young people is only beginning to accumulate wealth and sees digital currency as a promising investment avenue.
About 20% of investors are female, and they have a strong interest in cryptocurrency. According to experts, this number will soon reach 35%. Digital coins have a propensity to become more widely accepted by the general public. As cryptocurrencies continue to spread into Tier 3 nations, it is possible that within three to five years there will be a significant increase in the number of investors with an average income and only rudimentary knowledge of blockchain technology.
Features of Crypto-offers
Among the main advantages of crypto CPA offers are:
- Strong payments. You can make up to $1000 from a conversion, but this is not the maximum. The crypto vertical has a sizable solvent audience, which enables you to generate good revenue.
- A large number of nations. Traffic can be directed to several GEOs.
- Quite a little and intricate niche. When compared, for instance, to dating, really professional media buying has virtually no rivals.
The price of cryptocurrencies fluctuates a lot. The media procurement process needs to be adaptable and quick to change.
It's critical to always be prepared to test various creatives, landings, pre-landers, and traffic sources.
How do crypto offers work?
Since the debut of the first cryptocurrency, 13 years have passed. The market for digital coins has expanded, evolved, and gone through ups and downs during this time.
There are 17,543 digital currencies in use as of May 2022. The most well-known of them :
Bitcoin (CCC: BTC-USD);
● Ethereum (CCC: ETH-USD);
● Litecoin (CCC: LTC-USD);
● Tether (CCC: USDT-USD);
● Stellar Lumens (CCC:XLM-USD);
● Binance Coin (CCC:BNB-USD);
● Cardano (CCC:ADA-USD).
The Ethereum platforms Uniswap (UNI), Chainlink (LINK), FTX Token (FTT), Aave (AAVE), The Graph (GRT), DAO Maker (DAO), SHIBA INU (SHIB), and Thorchain all have promising futures.
However, as we already discussed, affiliate networks typically provide incentives for trading or auto-trading. Advertisers in this instance are online businesses that accept digital currency and valuable documents as payment.
The user visits the landing page and submits a request for a broker consultation. After some time has passed, the broker calls the potential client again, offers to make a deposit, and meets with them to assist them comprehend the system.
GEOs that convert well in crypto
The majority of individuals are certain that the US is where cryptocurrency is most popular.
In reality, things work differently. The following can be emphasized as being among the top nations (Tier-2.3) in terms of cryptocurrency owners and buyers :
- Nigeria
- Vietnam
- Philippines
- Turkey
- Peru
- Brazil
- Colombia
- Argentina
- Mexico
- Greece
- Spain
- Portugal
Examples of creatives for the Crypto vertical
An efficient mediabuying link will not operate without a strong creative. People won't click, visit the pre-lander and landing, or take the desired action if they are not interested. Without creativity, everything else is difficult to imagine. Creativity is the cornerstone.
Creatives can be good and bad. If there is a bad creative, there will be few deposits and little income. Bad creatives include :
- The promise of the easiest money possible. Such creatives are usually visited by an insolvent audience that is not ready to make a deposit.
- A hackneyed idea. If you have studied spies and see that the creative is quite common, then it is better not to use it. People have already seen it many times, and it does not cause a desire to perform a targeted action.
- Funnel mismatch. If the creative is not warmed up and leads to a landing that is poorly connected with it, then the audience will quit before making a deposit.
Where to get traffic for Crypto
- Google and Google Ads. Those who use search engines are of particular interest to affiliates. This audience is more likely than others to make deposits. It is important to remember that Google does not allow crypto advertising, so you will have to use workarounds.
- Facebook. It is also considered one of the best traffic sources. In this social network, crypto advertising is also prohibited. The usual base of bots will not work here. Media buyers farm accounts to get the system to trust them. To recap farming is an imitation of the activities of a real person.
- Push. This traffic source is one of the most inexpensive, risk-free, and simple. However, it is difficult to find high-quality traffic with real leads here – we recommend choosing proven networks.
- Email distribution. Among traffic sources, emailing is gradually fading into the background, but remains quite effective. You need a database of addresses and a mailing list service.
- Popunder. These are tabs that “pop up” under the originally opened page. This is a fairly effective traffic source that allows you to reach a large audience. One of the main disadvantages is a large number of bots.
- TikTok. Recently, this site has been increasingly used to drive traffic. However, there are very few truly solvent audience members there. The fact that TikTok’s format in itself involves attracting attention for a few seconds and quickly switching to something else. Often people here are simply not ready to make informed and thought-out decisions.
- PBN network. A group of sites that link to each other and rank high in search results to crowd out competitors is another good option.
- Native and banner ads. Periodically this method is used by experienced webmasters.
Which cryptocurrency affiliate program will be beneficial for you?
Conclusion. Advantages and disadvantages of the cryptocurrency vertical
Cryptocurrency traffic mediabuying has its strengths and weaknesses. Those who understand the topic and act professionally earn good money. Those who are looking for easy money and do not understand the niche of cryptocurrencies well, lose quickly.
The main advantages include the following:
- You can easily figure it out if you have experience in related topics. For example, mediabuyers often come to crypto after working with gambling.
- You can make good money. But this condition is achievable only if you understand the topic of cryptocurrency mediabuying, test a lot, choose the right strategy and avoid serious mistakes.
Important shortcomings include:
- The need to circumvent the rules. To drive traffic from Google, Facebook, etc., you will have to use additional services. We have already talked about farming and cloaking which will have to be thoroughly understood.
- Most often, the entry price is higher than in other verticals.
You need good creatives. The creative should evoke a desire to go to the pre-landing or immediately to the landing. Creatives have to be changed, refined, and tested (however, this is important with any vertical).
You need to warm up the audience. If the creative leads directly to the landing page, then the audience may not have time to warm up and take the targeted action. Therefore, pre-landers are often used in working with cryptocurrency. Different pre-landers work better for different types of traffic.