What is dating and how to properly drive dating traffic?
Even for inexperienced ad buyers, dating continues to be one of the most promising verticals. Since it is unaffected by political, economic, or seasonal events, it will still be relevant in 2022. We will go into great detail regarding this vertical and how to promote it in this article.
What is dating?
Let's start by defining dating.
Although there are many different ways to define dating, it usually refers to a personal relationship between two people. By selecting this vertical, the media buyer makes money by bringing visitors to websites where people may connect, interact, and find long-term relationships or hookups.
What is dating traffic?
All dating offers are divided into two main areas :
- Dating sites for people seeking committed relationships fall under the heading of mainstream dating. The majority of the niche's resources have strong reputations and recognition.
- Adult dating, which includes 18+-only content like "casual meetup" dating, a date for the evening, adult browser games, adult webcam sites, etc.
There are numerous smaller niches that serve particular demographics as well. The gay, casual, lesbi, etc., creative categories seem to be the most challenging to work with. Speed dating, which allows people to connect with a mate quickly and deeply, is also gaining popularity.
Dating Smartlinks (18+ themes), Casual Dating ("safe" landings, specifically, dating for long-term relationships), and Gay Dating are all available on LosPollos.
What are the best traffic sources for dating?
Not all traffic sources are appropriate for dating. While adult is considerably more difficult to market than mainstream, the stakes are much higher with adult. Unofficially speaking, sources can be separated into "paid" and "free" categories.
Free sources
Thus, you may gain traffic without making significant costs, which is crucial for newcomers. Yet, using free resources necessitates doing numerous activities manually, simulating a genuine user, and spending money on fundamental technical components (domain, hosting, proxy server, etc.).
The sources of cheap traffic are :
- Social media. In 2022, spamming the Direct and like, commenting on, and following pages of the target audience on Facebook and Instagram will still work.
- Websites that the target audience might find interesting, such as dating services.W
- Websites with content aimed at adults only.
Free sources have drawbacks such as low traffic and robust anti-spam software found on big websites. You must consider growing and automating procedures if you want to boost revenue.
Paid sources
These websites, as the name suggests, sell traffic with no volume restrictions. If you decide to collaborate with them, keep strict moderation in mind. The majority of the dating advertising in the system fall within the category of restricted content. You can get the desired outcome, but it will take a lot of work. To get through moderation, use cloaking, white pre-landers, and launch the most neutral creatives possible without sharing any personal information.
Paid source category includes :
- social media. Both free and paid methods are available for you to receive traffic from them. Collaboration with bloggers is utilized for targeted, paid advertising. Particularly when it comes to websites in the adult category, social networks have tight rules for the design of an advertising campaign and the site itself that are very hard to adhere to. You will need to adopt "dark" tactics to advertise a website on social networks, but eventually the ban will still catch up with you (especially beginners might get hit sooner).N
- Network teasers. They develop as sources of inexpensive, simple-to-manage traffic. Also, affiliate networks of this kind make it much simpler to drive traffic to offers for dating and other 18+ services.
- services for contextual advertising. Advertising for dating websites is not permitted on Yandex.Direct or Google Adwords. You can promote on search engines, but you must wait and be willing to spend money on SEO.U
- Usefulness. Although Google UAC advertising (YouTube, Google Play, and Google partner sites) has a broad audience, lax monitoring, and little competition, it is only targeted at users of mobile apps. The top adult affiliate networks permit free use of their apps.
- Networks of commercials. The best-converting sources of dating traffic right now are push notifications, pop-unders, and native advertisements.
You can get job by strategically utilizing shareware traffic sources if you don't want to spend money. Spam social media (Facebook, Instagram, and TikTok in particular have a ton of good traffic), run email marketing campaigns, engage in forum discussion, and make comments. You can strive to entice customers away from your rivals that utilize the same dating portals and services.
Dating offers – what are they and how to work with them?
The purpose of dating offers, which are made to webmasters and affiliates, is to compensate the latter for bringing visitors to a dating website or application.
The offer implies specific terms, including the intended action for which the advertiser would pay, potential advertising strategies, and limitations on the kind of traffic, device, software, geographic location, and other factors. Several affiliate networks offer banners or widgets as pre-made advertising tools in addition to an affiliate link.
LosPollos is based on Smartlinks, so choosing offers "manually" is not necessary in order to earn. Our system takes care of everything for you; traffic is evaluated based on a variety of factors, and the best offer is presented to each user.
How send dating traffic to make a profit?
Helping advertisers and affiliates connect is the primary function of CPA networks and affiliate programs for making money in the dating sector. All of the users collected on these sites communicate with one another with the intention of sending visitors to dating sites from different sources in order to make money.
Dating vertical and payouts:
For each user who completes a target action, dating partners pay a reward to the affiliate using one of the following models:
- CPI (Cost Per Install) refers to the fee charged to users who download applications;
- Pay per lead (name, email address, mobile number, zip code) using CPL/PPL (Cost Per Lead/Pay Per Lead);
- RevShare, which is a portion of each client's revenue;
- CPS (Cost Per Sale) - compensation for purchasing services on the advertiser's website; in contrast to Revshara, the rate is fixed with this choice;
With CPL, the media buyer gets paid right away for each user who registers. There are two payment choices available here: DOI (Double Opt-In), which requires data to be validated by clicking on a link or code delivered to the user as an SMS, and SOI (Single Opt-In), which does not require confirmation of a phone number or email. Here are some rich and developing nations' average CPL payments for comparison's sake :
| Geo | Mobile, USD | Desktop, US |
Norway | 4,95 | 4,86 |
| Australia | 4,00 | 4,00 |
| USA | 3,60 | 3,60 |
| Italy | 2,50 | 2,69 |
| France | 2,40 | 2,40 |
| Russia | 0,72 | 0,70 |
| Poland | 0,67 | 0,67 |
| Belarus | 0,65 | 0,60 |
| Portugal | 0,60 | 0,54 |
You shouldn't anticipate rapid financial gain when choosing Revshara. Even if the traffic ceases, it will eventually materialize as a constant deposit.
It's crucial to keep in mind the division of nations into Tier 1 (the United States, United Kingdom, Canada, Sweden, Germany, France, etc.), Tier 2 (Brazil, China, Japan, Mexico, etc.), and Tier 3 while sending visitors to dating sites (Korea, Syria, Saudi Arabia, etc.).
Generally speaking, Tier 1 offers the most profit but has stringent job requirements (competition with these geos is quite high). Rank 2 and Tier 3 nations may be the best choice for beginners.
Last but not least, familiarize yourself with the payout criteria, hold period, and minimum withdrawal amount before you begin working with a CPA affiliate (as well as supported payment systems).
How to choose an Affiliate Network for your Dating traffic?
You must select an affiliate program or a specific offer before you start delivering dating traffic, and you can find countless resources and information on the subject online. Let's say you find a number of possibilities with respectable payouts. Consider the following factors to select the most profitable and promising :
- Resource identification. We do not advise selecting really well-known dating sites for promotion since they have already established advertising with numerous sources. Since thousands of affiliates are already delivering traffic to them, it is not worthwhile to do so. Unknown dating services that have been there for a while but have not attracted any attention are likewise not worth your time because they could cost you money. Choose recently launched websites that are actively promoting themselves.
- There are several registration steps. Payment is typically increased for more activities from affiliate users. Contrarily, fewer people are eager to complete a lengthy registration form. A website where you can easily log in using social networks will probably see a significant increase in conversions. Thus, assess how difficult it is to register for the service first.
- the dating resource's direction. Do an audience analysis. Determine which category the majority of users fall into and use this when creating creatives: If the site allows you to set search parameters, such as the purpose of the dating (friendship, serious relationship, one-night stands), age, orientation, financial status (willingness to become a sponsor or vice versa - looking for a sponsor), religion, etc. "Are you interested in dating a foreign national? "Rich and single men are waiting for you here. Come and chose!" Do you prefer curvy women? Click this!" "Hundreds of girls are willing to join you for the evening. Register and get acquainted!"
- if using the resource is simple. We advise you to check out and use the dating site for yourself. Register and test the functionality before sending users to dating sites. You must be aware of how simple it is to find individuals, send messages, and share files on the website. It will probably be challenging to use the offer if there are limitations on specific actions, requests to switch to a paid account, or costs associated with certain services.
- Discretion of the dating service. Choose websites that permit the usage of fictitious and empty accounts. Not every user is prepared to reveal all of his personal details.
- Registration fee. It's a little trickier to drive traffic to paid websites because you have to consider the resource's evident benefits. The media buyer will have to put a lot of effort into the creative to convince the audience that paying for something that is available elsewhere for free is worthwhile. The partner will gladly compensate you for your efforts if you can.
- The necessity to submit credit card details. This choice is uncommon on the former CIS-Net, but it is rather likely in the West. Tier 1 users are not embarrassed by the requirement that they attach their credit card to an account or service right away after registering.
- Age limitations. The conversion will not be recorded if a person registers using an affiliate link and indicates their age is either lower or higher than the legal limit.
- Analyze the assistance staff. Support can assist you in determining which offers are more likely to convert and which ones you should avoid. To learn why the conversion was not credited, you may always get in touch with the support staff.
The advice given above is applicable if you choose an offer while working directly and without the help of a third party. Smartlink, on the other hand, is a more straightforward option for effective work. This tool is especially crucial for beginning media buyers who risk blowing their budget early on due to poor traffic attraction choices as well as poor offer selection.
One of the major participants in this sector is LosPollos. You only need to drive traffic while using our SmartLink; we'll take care of the rest. A unique algorithm divides traffic among landing pages to maximize conversion. Nearly all of the top affiliate programs in 2022 offer smartlinks, but ours is deservedly regarded as one of the most effective.